I am a digital marketing expert. I will target, reach, and persuade potential customers, clients, and visitors using the web and social media to help grow your business.
I build websites, optimize websites for the best client experience and the highest possible Google rankings (SEO), place ads on Google search and Facebook, and oversee social media programs in platforms like Facebook, Instagram, and LinkedIn.
What Clients Are Saying
Roger was great to work with and is extremely talented. He has tremendous listening skills that allowed him to help us create a fantastic website that aligns customers’ experience with the Bank’s image and goals.
In short order, he helped my team distill our message and prepare ourselves for growth. Thanks to his efficient efforts, our website is updated and we possess both strategy and tools to support our expansion plans.
Roger has helped us identify our target customer, solidify our brand and create a beautiful, user-friendly website for us from the ground up that speaks to our audience and encompasses our vision. He has kept us on track, moving forward, reaching goals and completing tasks that at one time felt daunting or overwhelming.
The City of Pittsfield is absolutely thrilled with our new Business Pittsfield website. This outstanding final product is a testament to Roger Matus’ keen ability to listen to our requests and develop a comprehensive resource that will continue to advance and enrich the business development landscape in Pittsfield.
From conjuring up catchy copywriting that speaks to people’s emotions, to developing ad campaign strategies that connect our products with the right people and convert to sales, to educating us on the inner workings of what successful marketing looks like, Roger has been a vital part of our marketing team and we couldn’t be more thrilled with the results thus far. The experience overall has been transformational.
Roger is a seasoned marketing professional who possesses a balance of thoroughness and creativity that’s hard to find.
Roger is one of the few marketers who you can trust to build a company’s brand from the ground up. He has the experience and the skill to harness all of the components of digital marketing to drive growth and revenue.
Roger is ethical, hard-working, a deep thinker, and an extremely hands-on manager. From very small teams to large ones, he has the skills and vision to motivate. manage, and lead — and the less common ability to let people get it done for themselves when they are capable of it.
Recent Client Success
Search Engine Optimization (SEO)
Increased the client’s Google rankings from #53 to #1 in just a few months.
My SEO services can help your business get more traffic to your website. When your Google rankings improve, people are more likely to see your website when they search. It is said that 75% of all searches never go beyond the first page.
There is no “quick fix” for SEO. However, I have a track record of SEO success that enabled many companies to achieve their business goals.
Results-Driven Websites
Client’s visitors spent 46% more time and visited 38% more pages in the first month.
Websites must look good. However, what really matters is getting visitors engaged with your content. I build sites that encourage visitors to spend time, make it easy to interact, load faster for less frustration, work well on mobile phones as well as desktops, help visitors make a decision, and look great while doing it.
Pittsfield Cooperative Bank
Pittsfield, MA
Global-Z International
Bennington, VT
Integrated Eco Strategy
North Adams, MA
City of Pittsfield
Pittsfield, MA
Pittsfield Cooperative Bank
Pittsfield, MA
Global-Z International
Bennington, VT
Results-Driven Websites
Client’s visitors spent 46% more time and visited 38% more pages in the first month.
Websites must look good. However, what really matters is getting visitors engaged with your content. I build sites that encourage visitors to spend time, make it easy to interact, load faster for less frustration, work well on mobile phones as well as desktops, help visitors make a decision, and look great while doing it.
Integrated Eco Strategy
North Adams, MA
City of Pittsfield
Pittsfield, MA
Facebook and Google Advertising
Client revenue exceeded 20x their advertising spend.
I develop highly targeted digital advertising that can significantly and cost-effectively expand your customer base. I have a track record of success for clients that enabled many companies to surpass their sales goals.
Facebook and Google Advertising
Client revenue exceeded 20x their advertising spend.
I develop highly targeted digital advertising that can significantly and cost-effectively expand your customer base. I have a track record of success for clients that enabled many companies to surpass their sales goals.
My Background
EXPERIENCE
- More than 20 years of high-level marketing experience
- Launched more than new 20 products
- Won Best Marketing Strategy in the U.S. award by Software Marketing Journal
- For a more detailed work history with major accomplishments, please see my LinkedIn Profile.
BERKSHIRE CLIENTS
THOUGHT LEADERSHIP
ABC World News Tonight with Peter Jennings
PBS Nightly Business Report
Keynote speaker at industry events around the world, including in Argentina, Australia, Brazil, Canada, Chile, Germany, Hong Kong, Japan, New Zealand, Singapore, Taiwan, United Kingdom, and the United States. Received Forrester Research’s “Demo God” award.
EDUCATION
MBA, University of Chicago | Dual major: Marketing and Statistics
MS Engineering, Boston University
BA, Syracuse University | Dual major: Journalism and Political Science.
Won four-year, full-tuition scholarship in a state-wide writing and journalism competition.